Fast track your Internet marketing with pay-per-click
We manage your PPC campaign
Our team manages the entire process for you, replacing guesswork with time proven methodology. We work with you to select an initial set of targeted keywords for your pay-per-click campaign. We research additional keywords across your target audience’s entire research/buying cycle to test for effectiveness. JCTWEB coordinates the prudent use of pay per click advertising in concert with natural search engine optimization — advising on when to use one technique, when the other, and when best to use both.
What is PPC?
Pay-per-click, or PPC, is a paid advertising program whereby you big for the placement of a small ad that appears on the search results page as a “sponsored link.” The cost of advertising is calculated by the number of users who click on your ad, multiplied by the “price-per-click” amount determined through a bidding process.
How to manage PPC costs
PPC can be a cost effective alternative to other forms of advertising if managed closely. However, it can also be costly and time consuming if not handled in an efficient manger. Long term PPC cost often increases your cost-per-click. That’s where our skills and knowledge of the Internet marketing medium pay off.
Our pay-per-click (PPC) campaign management services include:
- Creating a landing page
- Bid management
- Budget management
- Keyword research
- Creative editing
- Competitive analysis
- Personal account managers
- Detailed campaign analysis and reporting
- Opportunity identification
- Sales tracking/ROI tracking
We use PPC to drive fast results for marketing new products. JCTWEB’s SEO team uses PPC when appropriate while building natural search results for long lasting effects.