AFFILIATE LINKING
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The provision of reciprocal links between affiliates.
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CHARACTER SET
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Character set is an encoding scheme in which each character is represented by a different binary value. For example, ISO8859-1 is an extended Latin character set that supports more than 40 Western European languages.
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CLOAKING
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It is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see.
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CPA
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Cost per Acquisition is a set amount paid by the advertiser for each defined action, regardless of the number of clicks.
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CPC
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Cost per Click — actual average cost incurred by the advertiser by the action of a potential customer following a link found.
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CPM
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Cost per Impression (1,000 page views)
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DEEP LINKING
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The process of linking pages embedded in the directories of your website from your home page or other pages, to facilitate indexing of the page by the search engine spiders.
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DOORWAY PAGE
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A web page designed to draw in Internet traffic from search engines. This page serves as an entry point through which visitors pass to the main content.
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FRAMESET
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Framing means that a website can be organized into frames.
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GOOGLE PAGERANK
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PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine.
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GOOGLEBOT
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Search engine spider which crawls the web to create its searchable index.
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HYPERLINK
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A network link from one item in a web site
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INBOUND LINKS
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Links coming from an external source into a website. Inbound links increase traffic and your site popularity according to search engines. A search engine listing to your site would be considered an inbound link.
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INDEXING
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The process of converting a collection of data into a database suitable for easy search and retrieval
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IP ADDRESS
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Internet Protocol address (IP address) is the numeric address of a computer connected to the Internet. IP address takes the form of four numbers separated by dots, for example: 123.45.67.890
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IP DELIVERY (CLOAKING)
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IP Delivery is a form of cloaking used to present web content that has been specifically optimized to rank well at each search engine while presenting the different content to visitors.
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IP SPOOFING
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IP Spoofing is the illegal process of faking an IP address.
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KEY PHRASES
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A combination of keywords, also called "search terms".
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KEYWORD DENSITY
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The ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page.
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KEYWORD SEARCH
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A broad natural language search strategy, which allows patrons to locate citations to individual records containing a word or combination of words in designated fields from an online catalog or database.
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KEYWORD STUFFING
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A technique where too many keywords are put into a web page without any context or use to make it keyword rich or increase keyword density.
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LINK BUILDING
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A Search Engine Optimization technique where webmasters attempt to build relevant, quality inbound links to their website with the intention of increasing the website importance, and thus gain high ranking in major search engines.
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LINK POPULARITY
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Link Popularity refers to the number of sites that link to your web pages from various search engines.
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META TAGS
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An HTML tag, which provides information such as the author, date of creation or latest update for the page, and keywords, which indicate the subject matter.
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OUTBOUND LINKS
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Links on a particular web page leading to web pages on a different domain.
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PAID LINKING
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The act of paying a website to link to your own.
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PAY PER CLICK
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Pay Per Click is an advertising model where advertisers pay an agreed amount for each click delivered to his or her site from a link or listing.
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RECIPROCAL LINKING
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The act of two sites linking to each other for mutual benefit and with no cost incurred by either site.
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ROBOT
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A robot is an automated software program that runs on many search engines, reads websites' content, analyzes it, and inserts them into the index (or collects information for later insertion into the index). Also known as a "crawler" or "spider".
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SEARCH ENGINE
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A program or tool, which acts as a card catalog for the Internet in response to a text query. Search engines attempt to index and locate desired information by searching for keywords which a user specifies.
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SEARCH ENGINE LOG DATA
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Actual search engine logs, from which SEO service providers retrieve data on search frequency of particular keywords.
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SEARCH ENGINE VISIBILITY
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The parameter of congeniality for search engines to find and crawl through a page.
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SEARCH QUERY
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A word, phrase or group of words characterizing the information a user seeks from search engines and directories. The search engine subsequently locates Web pages to match the query.
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SEM
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SEM, or Search Engine Marketing, includes various marketing techniques on search engines such as PPC and SEO.
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SEO
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SEO (Search Engine Optimization) is a process of arranging a website's content to obtain high rankings in various search engines and includes tailoring on-page text as well as choosing the proper keywords for a page's meta tags.
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SERP
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This is the abbreviation of the phrase "Search Engine Results Pages".
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SPAM
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A general term relating to practices not approved by the engines and editors. The term spamming is also used by search engines to mean websites that try to gain a higher listing by submitting hundreds of almost identical pages or by inserting hundreds of keywords within a web document.
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SPIDER ENGINES
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Automated Spider Engines are search engines that deploy an automated program to visit and retrieve data from your web site.
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SPIDERS
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Spiders are programs that search the Internet for new, publicly accessible resources such as web pages and files in public FTP archives. Also called wanderers or robots (bots).
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TARGETED TRAFFIC
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Targeted traffic means pre-qualified leads and a higher percentage of visitors who become customers. It is the concept of directing traffic to a website based on the requirements of that traffic with site provisions.
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VISITOR SESSION
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The period of a complete visit (from start to finish) by a user to a website. This is usually considered complete if a user is inactive for a set period of time, generally 30 minutes.
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W3C
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World Wide Web Consortium, the governing body for web standards.
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WEB BROWSER
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A program used to access the Internet services and resources available through the World Wide Web.
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WEB CRAWLER
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A web crawler (also known as a web spider or ant) is a program, which browses the World Wide Web in a methodical, automated manner. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches.
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WEB MASTER
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The person responsible for maintaining and updating a website
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WWW2/WWW3/WWW-XX
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Google dance watchers use these terms as shorthand to refer to Google's different data centers. You can add .google.com to the end of them to visit the data center that corresponds to the term.
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XML FEED
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A powerful method to get your content and products into the major search listings. It is very useful to websites whose content changes rapidly or cannot be accessed with conventional spidering technology.
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