How Search Engine Optimization Works

When someone does a search on any of the major engines, such as;

the engine uses its' proprietary algorithms to determine how and where to list a particular website on their results listing page. The algorithms are based on many different factors that are constantly changing on a weekly and mothly basis.

Implementing proper search engine optimization techniques into the development of your website and using a well-designed ‘Link Building’ marketing campaign are the keys to getting higher search engine positions. These overall 'Link Building' strategies are what really creates your online presence. Your online presence is what fuels your rankings.

The secret to successful SEO is doing it right. It’s a long process and there are no shortcuts. The rules search engines use change regularly, keeping up with the changes is the key.

How We Do It

Website Review
We do a thorough review of your site and fix any broken links, non-optimized titles, missing tags or non-optimized link structures that could negatively affect optimization.

Keywords
We research and determine what keywords and phrases people use when looking for products and services similar to yours.

Competition Analysis
We proactively study and analyze competitors’ websites that have undergone search engine optimization so we can better target keywords and finalize a more effective SEO plan for your site.

Add Meta Tags
Once the keywords that will lead users to your site have been identified, we encode them into your site’s pages and in places where search engines look for them.

Page Optimization
Using highly specialized software, we check your pages to ensure they meet the algorithms top search engines are currently using to determine their rankings.

Links Building
Because search engines place a lot of importance on the number of sites that link to yours, pages with reciprocal links will boost your site’s ranking. A good link exchange campaign is the key to achieving good rankings for competitive keywords. Our Link Building Program includes:

• Identifying Potential Link Partners – we find websites which complement yours in content and have a good search engine presence.
• Securing The Link Exchange – we contact the webmasters or site owners of potential link partners and attempt to begin a reciprocal link relationship.

Search Engine & Directory Submissions
Submissions to search engines and directories is a process often referred as search engine submissions. Our search engine optimization campaign involves systematic submissions, done manually, to the top search engines and directories.

Regular Analysis and Tweaking
Too many SEO companies optimize your site and then walk away. But standards constantly change. And when they do, your ranking – and traffic – falls off.

That’s why we offer a long-term solution to SEO by regularly fine-tuning your site based on changing traffic and ranking trends. That way your site always meets the latest standards employed by the major search engines. And we are constantly tweaking your site to adjust to the changes in algorithms they use to be sure your site meets those standards as well.

SEO Campaign Tracking
Our in-house web analytics application helps track not only traffic but also your client conversion ratio – how many clicks you turn into clients. That way you know the return on your investment in SEO and other web marketing initiatives. And you will get periodic reports highlighting ranking trends for each key-phrase in your search engine optimization campaign.

Comprehensive Reporting
We believe in keeping our clients informed. Our comprehensive reporting process lets you know the exact schedule and steps we follow for your website’s SEO. And we will provide periodic comprehensive ranking, link exchange and schedule reports in addition to having your dedicated Account Manager just a phone call away.