Internet Marketing and Website Marketing Services
At JCTWEB.com, we believe that the economy is not the only reason that businesses are having trouble. Consumers are using different methods to look for products and services and most business owners can’t keep up. So, if your advertising isn’t working like it used to, we can custom build an Internet Marketing Plan that is as unique as your business.
There has been more change in marketing in the past three years than in the past 30, think about it:
- How much of your mail do you throw away?
- When was the last time you listened to a radio commercial?
- Do you watch TV advertising anymore? Or do you simply Tivo® them away?
- Did your yellow pages go straight to the recycling bin?
85 % of people go to the internet first to find products and services. How many of those people are finding you?
The type of internet marketing services that we specialize in go way beyond pay per click services or Google Adwords. There are two main types of internet marketing strategies: Organic Internet Marketing and Paid Search Marketing.
Paid Search Marketing or Pay Per Click Services, also referred to as SEM, Search Engine Marketing, or paid search marketing are effective for short term campaigns and are most effective when a website is properly optimized for organic searches. In paid marketing, an advertiser pays a premium for each click received, based on selected keywords. We provide Pay Per Click management services. PPC Management includes selecting keywords, writing advertisements, and managing a Pay Per Click Budget.
Organic Search Marketing, more commonly referred to as SEO, or Search Engine Optimization, is a long term investment geared towards the placement of your website within the search engine results pages. Many different factors contribute to the overall importance and relevancy of individual pages within your site. Search Engine Optimization is divided into two different categories: On Page and Off Page.
On page marketing is similar to a store front. A clean, attractive building and big, visible sign is imperative. Also, a well marked entrance and easy access from the road can make a difference. Words like “page names”, “meta tags”, and “links” are used to make your online presence easy to recognize for the person who is looking for you, and make it appealing to someone who stumbles upon you.
Off page internet marketing services can be as diversified as advertising in the real world. Landing pages are like billboards - places where people and search engines see your brand away from your “store”. E-mail marketing is like direct mail; coupons and special offers that you can send to potential or current clients. Blogs are like a column in a newspaper, while press releases, and articles in website marketing are similar to articles in a traditional sense. Social Networking is very much like attending virtual Chamber of Commerce events.
We would be delighted to find out more about your business, your competition, as well as your current marketing and figure out what types of online marketing will work for you.
