Search Engine Optimization versus Pay Per Click?

Both Pay Per Click  and Search Engine Optimization have their purposes.

Pay Per Click is also known as Search Engine Marketing or adwords.  It is a good strategy for gaining specific results.  Highly measurable, Pay Per Click works best with a landing page.  The landing page is designed to replicate and expand upon the message in the ad.

At JCTWEB we help our clients by developing the ads, the landing pages, and managing the campaigns.

Search Engine Optimization is the process for gaining a higher ranking in the natural or organic searches.  While it is less expensive over time, it does have an upfront fee for the analysis, website optimization, and submissions for listing.  We usually recommend at least a four month program of ongoing optimization work to gain your guaranteed results.